Boloni accelerates global layout and continues to expand overseas markets

As a leading brand in China's mid-to-high-end whole-house customization field, Boloni continues to expand in the global market. Adhering to the core strategy of "maintaining strategic focus and actively embracing change", it is committed to bringing higher quality and more personalized home life experience to global consumers.

Since its establishment in 1992, Boloni has worked with internationally renowned design masters to launch a series of far-reaching design works. With the unique advantages of combining "master design" with "German quality", Boloni has successfully established a global reputation and won the wide trust of consumers.

Since 2021, Boloni has accelerated its overseas market layout with an average annual growth rate of 30%, and has maintained its leading position in the industry in the mid-to-high-end home customization track. By the end of 2024, Boloni has successfully deployed in 19 countries and regions around the world and established 5 flagship experience stores, located in Bangkok, Thailand, Singapore, Phnom Penh, Cambodia, Kuala Lumpur, Malaysia and Sydney, Australia.

In early 2025, Boloni will usher in the opening of several new flagship stores in Manila, Philippines, Johor Bahru, Malaysia and Bali, Indonesia. It is expected that by the end of 2025, Boloni's global layout will cover 30 countries and regions, and the number of overseas flagship stores will exceed 15.

Boloni will continue to promote further expansion of the global market with excellent quality and innovative design, bringing more refined and personalized home experience to consumers around the world.

Boloni Singapore Flagship Store: A New Milestone in Globalization Strategy

Boloni Singapore Flagship Store Grand Opening

Boloni Singapore Flagship Store opened grandly on January 20, 2025. The store area reaches 500 square meters and is located in Delta House. The opening of this new flagship store marks the strong expansion of Boloni in the Southeast Asian market and sets a new milestone for the brand's globalization strategy.

HEIKO, the director of Boloni Germany, shared his thoughts at the opening ceremony

As one of Boloni's core layouts in Southeast Asia, the Singapore flagship store focuses on high-end "whole-house customization", covering the entire chain of products such as integrated kitchens, customized furniture, door and wall systems, bathroom spaces and finished furniture. The store has real-life case display areas such as the "New Bridge in Paris", which cleverly integrates customized home furnishings with architectural space, providing visitors with an immersive and diverse life scene experience.

Boloni Singapore Flagship Store

In addition, Boloni's custom furniture series, such as "Sounds Beyond Image" and "Wild Realm", all use Italian craftsmanship combined with German manufacturing technology, which not only ensures the high durability of the products, but also demonstrates unparalleled aesthetic value. Each product reflects Boloni's persistent pursuit of quality and design, and meets the needs of global consumers for high-end home furnishings.

The opening of the Singapore flagship store not only lays a solid foundation for Boloni's expansion in the Southeast Asian market, but also further promotes the progress of Boloni's globalization strategy, showing Boloni's excellent design and craftsmanship to the world.

Boloni Kuala Lumpur Flagship Store: Boloni's further development in the Southeast Asian market

Boloni Malaysia Kuala Lumpur Flagship Store Grand Opening

Boloni Malaysia Kuala Lumpur flagship store opened grandly on January 18, 2025. The store covers an area of ​​200 square meters and is located at J-G-13A, Solaris Mont’ Kiara, No.2, Jalan Solaris, 50480 Kuala Lumpur. The completion of the flagship store not only injects new vitality into the Southeast Asian home furnishing market, but also marks Boloni’s further development in this region.

Boloni Malaysia Kuala Lumpur Flagship Store

The Kuala Lumpur flagship store continues to uphold Boloni's consistent core concept - "master design, German quality and abnormal environmental protection", perfectly integrating art and functionality to create a high-end home space tailored for Malaysian consumers. The store showcases Boloni's diversified solutions for whole-house customization and provides consumers with a unique immersive home experience, meeting the local market's demand for quality and personalization.

The opening of the Boloni Kuala Lumpur flagship store not only reflects the brand's continuous innovation and expansion in the Southeast Asian market, but also further strengthens Boloni's leadership in the global home furnishing field.

Boloni Sydney Flagship Store: The First Full-Scene Experience Center in the Southern Hemisphere

Boloni Australia Sydney Flagship Store opened grandly on October 21, 2024, with a store area of ​​300 square meters, located at 410 Botany Road, Beaconsfield NSW 2015. This is Boloni's first full-scenario experience center in the southern hemisphere, aiming to provide consumers in Australia and surrounding areas with an unprecedented home experience.

Boloni Australia Sydney Flagship Store

The Sydney flagship store combines Boloni's consistent Italian design genes with Australian local cultural characteristics to create an immersive experience space that combines technology and artistry. Here, consumers can not only experience Boloni's high-quality whole-house customized products in person, but also explore new trends in future home life through modern technology and smart home systems.

Boloni Flagship Store in Phnom Penh, Cambodia: A Global Work that Crosses Cultural Boundaries

Boloni Cambodia Phnom Penh Flagship Store Grand Opening

Boloni's first full-house customization flagship store in Cambodia, the Phnom Penh flagship store, is located on the 9th and 10th floors of the T-ONE Building in Phnom Penh, with a store area of ​​900 square meters, making it Boloni's largest overseas flagship store. This flagship store is not only an important milestone for Boloni in the Cambodian market, but also an important display platform for the brand's internationalization strategy.

Boloni Flagship Store in Phnom Penh, Cambodia

The Phnom Penh flagship store is designed with the concept of "infinite symbiosis", cleverly integrating the Italian modern minimalist style with Cambodian local cultural elements to create a unique home experience space. This design not only highlights Boloni's global vision, but also reflects the brand's innovative practice of in-depth localization in different markets. Through this flagship store, Boloni has demonstrated high-quality, personalized, whole-house customized home solutions to consumers in Cambodia and surrounding markets, allowing each customer to customize their own home space according to their own needs and aesthetics.

The opening of the Boloni Phnom Penh flagship store not only marks Boloni's continued expansion in overseas markets, but also injects strong momentum into the brand's global layout.

Boloni Bangkok flagship store in Thailand: Leading a new trend of high-end whole-house customization

Boloni's Bangkok flagship store is located in the CDC shopping mall in Khlong Chan Subdistrict, with a store area of ​​300 square meters. As one of Boloni's earliest international dealer stores, the flagship store has successfully established Boloni's high-end whole-house customization brand image in the Thai market and has become the first choice for local consumers to experience Boloni's high-quality products and services.

"GRATIA×Boloni" furniture exhibition

In April 2023, Boloni and its Thai distributor GRATIA jointly held a grand "GRATIA×Boloni" home exhibition, showcasing Boloni's one-stop service and diversified products for whole-house customization. At the exhibition, Boloni's series of products were unveiled, including exquisite kitchen sets, walk-in closets, smart home devices, and a wealth of soft furnishings, bringing a unique home scene visual feast to the Thai market.

Through this exhibition, Boloni further consolidated its leading position in the Thai market, established a closer connection with consumers, and continued to promote the international development of the brand.

Boloni's global layout adds a new chapter

Cai Ming, Chairman of Boloni (second from left), and Ma Yanfei, General Manager of Boloni International (first from left), discuss with partners

Boloni has taken solid steps in its global market expansion and successfully laid out representative cities in the Southeast Asian market, laying a strong foundation for the brand's global development. With the Southeast Asian market layout basically completed, Boloni's global dealer strategy will focus on returning to the Australian and North American markets, while deepening its European market, including the United Kingdom, Ireland, Italy and Croatia.

Boloni has demonstrated its outstanding international competitiveness with the unique creativity of global design masters, combined with Italian fashion design and German exquisite craftsmanship, and the efficient delivery capability of "China Speed". Boloni's global layout is not only an exploration of brand development, but also a powerful witness of Chinese home furnishing brands going global.

With the continuous expansion of its global layout, Boloni will continue to shine on the world home furnishing stage and create more high-quality home life experiences that are synchronized with the world.